Nic Jooste is Cool Fresh International's marketing director. Originally from South Africa, Nic relocated to Europe in 1993. His involvement in the fresh produce industry has seen him successfully launch a number of fresh produce brands and concepts. He is also the creator of the Stars in their Eyes Foundation, a CSR project which is active in more than 100 disadvantaged communities. In keeping with Cool Fresh International's CSR Performance Ladder certification, Nic has lately been focusing on implementing CSR control systems at grower level in production countries. Cool Fresh International and its Peruvian joint venture partner Agrovictoria are currently constructing Alta Grazia, a packing and export facility which focuses strongly on the sustainability of emerging farmers in Ica, southern Peru.