Paul Nicholls is the commercial director of Total Exotics. He joined the UK marketing department at Unifruco (later Capespan) in 1988. In his subsequent career in fresh produce he has worked within Geest and the Langmead group of companies, before joining Total Produce in his current role in 2010. Throughout his career Paul has worked with major UK and European multiple retailers, seeking to build strong relationships throughout the supply chain in order to deliver sustainable and profitable growth to all stakeholders. Passionate about service, partnership and innovation, Paul believes these fundamentals have never been more important than in today's challenging and competitive market environment.